what3words
I’m currently working in-house at what3words as a Senior Copywriter, persuading the world to embrace a more precise global addressing system from my desk at ///filled.count.soap.
It’s a big mission with a broad remit. I’ve worked extensively on performance marketing campaigns, video scripts, in-app UX copy, newsletters, push notifications, social content and tone of voice development.
See samples:
Newsletter copy
Webpage copy
Push notifications
Script samples
You can find further examples of my work below. For more details, or if you’re looking for something specific, reach out at hello@reed-this.com
Creative testing
I led the day-to-day creative testing of our performance marketing campaigns.
This involved conceptualising and creating hundreds of creative tests for nine regions, working with in-house designers, editors, and language consultants.
The result was a library of diverse and effective digital ads. For our efforts, our small team won an industry award for our outsized impact on the business.
Helping partners shout about what3words
what3words is used by a growing number of brands, from carmakers using it to offer more precise navigation, to couriers using it to find customers’ front doors.
I was tasked to help these partners encourage their own audiences to make the most of the integrations.
