https://reed-this.com Jack Reed | Copywriter Sun, 05 Oct 2025 18:14:36 +0000 https://reed-this.com en https://reed-this.com/what3words Sun, 05 Oct 2025 18:14:36 +0000 Jack Reed | Copywriter https://reed-this.com/what3words what3words I’m currently working in-house at what3words as a Senior Copywriter, persuading the world to embrace a more precise global addressing system from my desk at&nbsp;///filled.count.soap. It’s a big mission with a broad remit. I’ve worked extensively on campaigns, creative testing, video scripts, in-app UX copy, newsletters, push notifications, social content and tone of voice development.You can find recent examples of my work below.&nbsp; Campaign: #LocationMatters &nbsp; Film &amp; TV production crews are heavy what3words users, so we wanted to deepen their use of what3words Pro, our paid-for tier. With the Oscars and BAFTAs coming up, I spotted a glaring omission: there was no award category for ‘Best Location’ or for location scouts themselves. The solution? what3words makes an award of our own, in partnership with Hollywood location manager Steve Mortimore.&nbsp; Explore the campaign here. Campaign: Achieve Delivery ZenWhen you give a what3words address at checkout, it tells couriers precisely where you want your delivery – whether it’s a front porch, garden gate, or hidden safe space. No stress and no lost parcels.what3words wanted to educate new and existing users on this stress-busting life hack ahead of the busy holiday shopping period, so I developed a playful campaign that demonstrated the emotional benefits of using what3words at checkout, experimenting with visual AI tools to bring it to life. See more campaign assets here, including emails, social videos and push notifications. what3words Pro launchIn 2025, what3words made the biggest change to its product line-up yet with the launch of a paid-for tier called what3words Pro.&nbsp; I worked across the launch campaign, writing the landing page, emails, push notifications and&nbsp;FAQs. I also scripted and directed a suite of&nbsp;‘how to’ videos that demo the new features. See some of the launch assets here.&nbsp; Creative testing&nbsp;I led the day-to-day creative testing of our performance marketing campaigns. This involved conceptualising and creating hundreds of creative tests for nine regions, working with in-house designers, editors, and language consultants. The result was a library of diverse and effective digital ads, optimised across multiple platforms. For our efforts, our small team won an industry award for our outsized impact on the business. You can see a selection of the ads here. Helping partners shout about what3wordswhat3words is used by a growing number of brands, from carmakers using it to offer more precise navigation, to couriers using it to find customers’ front doors. I was tasked to help these partners encourage their own audiences to make the most of the integrations. <img width="1398" height="638" width_o="1398" height_o="638" data-src="https://freight.cargo.site/t/original/i/df17e6ec4d0f37f4b1caf3f7bb397319678c42362a2f30c58991ca9c6886fe81/Glastonbury_AA-3.png" data-mid="239043737" border="0" src="https://freight.cargo.site/w/1000/i/df17e6ec4d0f37f4b1caf3f7bb397319678c42362a2f30c58991ca9c6886fe81/Glastonbury_AA-3.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/52475ddc77cca06c6a54e1d9fe0932c3f197727de581d67f628bf91772428e9f/Overland-Bound-2.JPG" data-mid="239043739" border="0" src="https://freight.cargo.site/w/1000/i/52475ddc77cca06c6a54e1d9fe0932c3f197727de581d67f628bf91772428e9f/Overland-Bound-2.JPG" /><img width="3696" height="3696" width_o="3696" height_o="3696" data-src="https://freight.cargo.site/t/original/i/246039fb79abcbfa27f863c179549e602c45c2d102b54c962b41c3415394dab6/Absolutely-courier-1.jpg-.jpg" data-mid="239043741" border="0" src="https://freight.cargo.site/w/1000/i/246039fb79abcbfa27f863c179549e602c45c2d102b54c962b41c3415394dab6/Absolutely-courier-1.jpg-.jpg" /> More samples Newsletter copy&nbsp; Webpage copy Push notifications Script samplesFor more details, or if you’re looking for something specific, feel free to reach out at hello@reed-this.com https://reed-this.com/Bentley-Bentayga-EWB Mon, 05 Feb 2024 19:00:53 +0000 Jack Reed | Copywriter https://reed-this.com/Bentley-Bentayga-EWB BENTLEY: BENTAYGA EWB AZURE LAUNCH Bentley’s Bentayga EWB Azure fused incredible comfort with awe-inspiring capabilities in the largest SUV they’d ever made. Working with art director Andrea Foresi, we created an emotive narrative that positioned the vehicle as the ultimate ‘comfort zone’ for drivers and their families, seen through the imagination of an inspired young girl.&nbsp; As Bentley’s first animation and live action film, it was incredible to push Bentley themselves out of their own comfort zone. https://reed-this.com/The-Lion-Whisperer Sun, 13 May 2018 11:14:03 +0000 Jack Reed | Copywriter https://reed-this.com/The-Lion-Whisperer THE LION WHISPERER Kevin Richardson is the Lion Whisperer. I was the Lion Whispererer. I worked with Kevin to write and produce video content for his social channels, building a YouTube following of over a million subscribers within 18 months, from a starting point of just 300,000. We also broke South Africa’s crowdfunding record in the process.As part of this channel management, I launched a paid-for YouTube subscription that grew to over a thousand members within the first six months. This doubled the channel’s revenue and allowed us to create long-form content for the very first time. The success of this Membership feature resulted in an invite to talk at YouTube HQ, with the campaign now being used by YouTube as an example of how to launch the feature. https://reed-this.com/Private-Parts Sun, 13 May 2018 11:14:02 +0000 Jack Reed | Copywriter https://reed-this.com/Private-Parts PRIVATE PARTS PODCAST Private Parts is Jamie Laing’s hit podcast. From launch until 2019, I wrote the copy. Every dirty bit of it. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/966ca7e3670ec6f854f491e4dfac9902b627b8871801c9f55d6e7fb89aab5765/Jack-Whitehall.jpg" data-mid="27722718" border="0" src="https://freight.cargo.site/w/1000/i/966ca7e3670ec6f854f491e4dfac9902b627b8871801c9f55d6e7fb89aab5765/Jack-Whitehall.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ae9eb90047124df5a2024bdc02ae6ab80c0711a7e4e46e8a5b1e52ca1b1b2afd/4-million-listens.jpg" data-mid="27722883" border="0" src="https://freight.cargo.site/w/1000/i/ae9eb90047124df5a2024bdc02ae6ab80c0711a7e4e46e8a5b1e52ca1b1b2afd/4-million-listens.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a4b954c53265487df79888bf05ea98c62a352d0a168aa46d13df32a231e037ef/Number-1.jpg" data-mid="16291499" border="0" src="https://freight.cargo.site/w/1000/i/a4b954c53265487df79888bf05ea98c62a352d0a168aa46d13df32a231e037ef/Number-1.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f2bc9a3da9082743073ac54939e69b8ad8d3fc1bc9d29159925a4c73a86ea678/Email.jpg" data-mid="16326698" border="0" src="https://freight.cargo.site/w/1000/i/f2bc9a3da9082743073ac54939e69b8ad8d3fc1bc9d29159925a4c73a86ea678/Email.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c6baa868b4ec784c3abb9f97e2f31a29e6e28ecad21c5de6d2a7ad440e475ec5/Episodes-2.jpg" data-mid="27723131" border="0" src="https://freight.cargo.site/w/1000/i/c6baa868b4ec784c3abb9f97e2f31a29e6e28ecad21c5de6d2a7ad440e475ec5/Episodes-2.jpg" /> https://reed-this.com/IAMWHOLE Sun, 13 May 2018 11:55:49 +0000 Jack Reed | Copywriter https://reed-this.com/IAMWHOLE #IAMWHOLE #IAMWHOLE is a groundbreaking movement that puts mental health in the spotlight, tackling the stigma that too often stops people speaking out and seeking the help they need.&nbsp; Working with the likes of Ed Sheeran and Nothing But Thieves, and in collaboration with UNILAD, the YMCA and CALM, #IAMWHOLE is changing the world for the better, one campaign at a time.&nbsp; I wrote copy and created content across both campaigns, from 2016 to mid-2019. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f22dfb21c3e0bb8d8828df28ded3644bf615a5ab6f35a0aaaa2562074404977d/Our-mission.jpg" data-mid="27724667" border="0" src="https://freight.cargo.site/w/1000/i/f22dfb21c3e0bb8d8828df28ded3644bf615a5ab6f35a0aaaa2562074404977d/Our-mission.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/38ea110d98a9ff5e3d8aee4888316899ca2f96ab5fefac49d6d6019747e01231/Final-tickets.jpg" data-mid="27724673" border="0" src="https://freight.cargo.site/w/1000/i/38ea110d98a9ff5e3d8aee4888316899ca2f96ab5fefac49d6d6019747e01231/Final-tickets.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a82bd32ab287b07337c443edbd380483f2f44f3c079a3a40da741f46f60a350b/Email.jpg" data-mid="27725228" border="0" src="https://freight.cargo.site/w/1000/i/a82bd32ab287b07337c443edbd380483f2f44f3c079a3a40da741f46f60a350b/Email.jpg" /> https://reed-this.com/Bentley-Flying-Spur-Hybrid Mon, 12 Jul 2021 15:05:11 +0000 Jack Reed | Copywriter https://reed-this.com/Bentley-Flying-Spur-Hybrid BENTLEY: FLYING SPUR HYBRID LAUNCH The new Flying Spur Hybrid represented Bentley’s latest step on their journey towards a sustainable and luxurious future. Art director Andrea Foresi and I brought this to life with a narrative-driven launch film that celebrated the power of transforming your perspective. https://reed-this.com/A-Bentley-Christmas Sun, 10 Jan 2021 17:40:23 +0000 Jack Reed | Copywriter https://reed-this.com/A-Bentley-Christmas A BENTLEY CHRISTMAS When Father Christmas fancied an upgrade on his sleigh, where else would he go but Bentley?&nbsp; At the end of a long year, Bentley wanted to make a Christmas card that put a smile on their customers’ faces. I wrote the script for this mockumentary-style film, which follows the Bentley team as they fulfill every single one of the big man’s requests. https://reed-this.com/Bentley-Motors Sun, 02 Feb 2020 18:50:28 +0000 Jack Reed | Copywriter https://reed-this.com/Bentley-Motors BENTLEY MOTORS Between&nbsp;launching new models and&nbsp;writing their Christmas film, I’ve developed copy and content for Bentley’s channels on both a global and regional level, across all types of media – including punchy headlines, witty social captions and long-form web copy.&nbsp; &nbsp;&nbsp;&nbsp; Swipe below for a sample of my work, including the launch of the Bentayga EWB.&nbsp; <img width="1734" height="1180" width_o="1734" height_o="1180" data-src="https://freight.cargo.site/t/original/i/d7bd995bc5cb156012945f04a25284e6252765644ceb9fc64285efc4d3edfb2d/Calendar-BENLS-19-007.png" data-mid="60646540" border="0" src="https://freight.cargo.site/w/1000/i/d7bd995bc5cb156012945f04a25284e6252765644ceb9fc64285efc4d3edfb2d/Calendar-BENLS-19-007.png" /> <img width="1270" height="2460" width_o="1270" height_o="2460" data-src="https://freight.cargo.site/t/original/i/b03b4390305365cea8996fe52b4756e878c27204a9cfc0dc0cd040be585ddd10/The-new-Bentley-Bentayga-SUV--Bentley-Motors_v2.png" data-mid="105764035" border="0" src="https://freight.cargo.site/w/1000/i/b03b4390305365cea8996fe52b4756e878c27204a9cfc0dc0cd040be585ddd10/The-new-Bentley-Bentayga-SUV--Bentley-Motors_v2.png" /> <img width="959" height="1276" width_o="959" height_o="1276" data-src="https://freight.cargo.site/t/original/i/b0512eeff6d344efd274fa4db7fafb78e852bfbe632b27532ff2d9d08211f6ad/Bentley-on-Demand-press-ad-BENZZ-19-083.png" data-mid="60647698" border="0" src="https://freight.cargo.site/w/959/i/b0512eeff6d344efd274fa4db7fafb78e852bfbe632b27532ff2d9d08211f6ad/Bentley-on-Demand-press-ad-BENZZ-19-083.png" /> <img width="2880" height="1410" width_o="2880" height_o="1410" data-src="https://freight.cargo.site/t/original/i/8c3bca30224faa3b153b3da32452be2b11dddecb7c6df82961641133f89fcd2e/Screenshot-2020-02-09-at-22.00.27.png" data-mid="60645252" border="0" src="https://freight.cargo.site/w/1000/i/8c3bca30224faa3b153b3da32452be2b11dddecb7c6df82961641133f89fcd2e/Screenshot-2020-02-09-at-22.00.27.png" /> <img width="599" height="1466" width_o="599" height_o="1466" data-src="https://freight.cargo.site/t/original/i/884170095dbf2f571a2b710e144d9100bce2bf653163c3453006e9a4f60cc42e/-Salon-prive-BUKZZ-19-030.png" data-mid="60648709" border="0" src="https://freight.cargo.site/w/599/i/884170095dbf2f571a2b710e144d9100bce2bf653163c3453006e9a4f60cc42e/-Salon-prive-BUKZZ-19-030.png" /> <img width="888" height="1189" width_o="888" height_o="1189" data-src="https://freight.cargo.site/t/original/i/283917bc9a6275f9813775893047e3d78a8e5cdf4b4d10345d5e3a4476cee777/BOD-BENZZ-19-083.png" data-mid="60647873" border="0" src="https://freight.cargo.site/w/888/i/283917bc9a6275f9813775893047e3d78a8e5cdf4b4d10345d5e3a4476cee777/BOD-BENZZ-19-083.png" /> https://reed-this.com/Porsche Fri, 24 Jul 2020 08:13:13 +0000 Jack Reed | Copywriter https://reed-this.com/Porsche PORSCHE Nothing sets the heart racing like a Porsche.&nbsp; When the long Covid-19 lockdown started to ease, Porsche wanted to inspire their community to dream big and dream aloud once more.