THE LION WHISPERER
Kevin Richardson is the Lion Whisperer. I am the Lion Whispererer.
I worked with Kevin to write and produce video content for his social channels, building a YouTube following of over a million subscribers within 18 months, from a starting point of just 300,000. We also broke South Africa’s crowdfunding record in the process.
As part of this channel management, I launched a paid-for YouTube subscription that grew to over a thousand members within the first six months. This doubled the channel’s revenue and allowed us to create long-form content for the very first time.
The success of this Membership feature resulted in an invite to talk at YouTube HQ, with the campaign now being used by YouTube as an example of how to launch the feature.
I worked with Kevin to write and produce video content for his social channels, building a YouTube following of over a million subscribers within 18 months, from a starting point of just 300,000. We also broke South Africa’s crowdfunding record in the process.
As part of this channel management, I launched a paid-for YouTube subscription that grew to over a thousand members within the first six months. This doubled the channel’s revenue and allowed us to create long-form content for the very first time.
The success of this Membership feature resulted in an invite to talk at YouTube HQ, with the campaign now being used by YouTube as an example of how to launch the feature.
