TAYLOR’S PORT

Good food, good friends, good times, good… port?

Taylor’s Port had a problem: younger consumers weren’t reaching for a bottle of the Douro Valley’s finest - especially outside of Christmas.

The solution? Port Season. Starting when the clocks go back and lasting well into the new year, this was a campaign that championed the many cosy and warming moments that make this season special – capped, of course, with a glass of Taylor’s LBV Port.

I worked across the conceptualising and pitching stages of ‘Port Season’, writing the campaign’s manifesto, film, landing page and social content.